Currently, I lead design for lifecycle marketing for Disney+. This involves art direction on our email sends and rich push communications, as well as coordinating between Design and different stakeholders to ensure quality and efficiency in final design delivery. I also art direct custom email campaigns and projects such as the May the Fourth and Hallowstream Newsletters, Disney+ Perks and the gift card campaign.
I work on various projects as part of the Disney Bundle marketing design team as well, such as the 2024 Bundle rebrand.
Here are a few examples of projects I’ve art directed and/or worked on from our Newsletters and Dedicated Emails!
2024 Custom email featuring art from different Star Wars films and series for International Star Wars Day (May the 4th) - Art Direction, Brainstorming, Design Concepting, QA.
Hallowstream Custom themed email 2023 featuring art from different Halloween shows and movies on Disney+ - Art Direction and QA
Gift card illustration for the Disney+ year-end gift card campaign - Illustration and mockups. A vector-style take on a holiday-themed image promoting the Disney+ gift cards in our Newsletters.
Coloring Page Module for Newsletters with line art provided by Disney Publishing - Art Direction and template creation for the many subsequent coloring pages offered to our readers! We wanted to make these more engaging by having the image seem like someone was in the process of coloring it.